Published August 30th, 2026

Kern County offers a diverse range of freshwater fishing spots that attract anglers of all skill levels. From tranquil lakes to flowing rivers and streams, these waters provide excellent opportunities to catch bass, trout, and other …

Published August 26th, 2026

Kern County offers a variety of freshwater fishing environments where jerk bait techniques can be especially effective. Seasonal shifts in water temperature and clarity play a big role in how fish behave and respond to lures throughout …

Published August 22nd, 2026

Reel Motivated Fishing, based in Ridgecrest, California, brings a personal touch to freshwater bass fishing through its custom airbrush fishing lures. These lures go beyond mass-produced designs by combining artistry with an …

Published August 18th, 2026

Reel Motivated Fishing is a family-owned, online-only fishing tackle and apparel brand based in Ridgecrest, California. We have a strong connection to the military community, recognizing the unique lifestyle and disciplined approach …

Published August 14th, 2026

More anglers are turning to online shops to find specialty fishing lures that stand out from the usual selections at local stores. Whether it's rare Japanese domestic market (JDM) baits or unique hard-to-find designs, online shopping …

Published August 10th, 2026

Reel Motivated Fishing is a Ridgecrest-based online fishing tackle and apparel brand serving anglers nationwide. As an online-only store rooted in Kern County's high desert, we understand how shipping logistics can impact the experience …