Reel Motivated Fishing
Top Fishing Brands
Free Shipping $250+
Custom Airbrush Lures
Ridgecrest Tackle Shop Dedicated
We are Reel Motivated Fishing, a family-owned online business operating out of Ridgecrest, California, serving anglers across the area with quality fishing tackle, lures, baits, gear, and apparel. Our offerings include custom airbrush lures, soft plastic baits like R.M.F. soft baits, swimbaits, glide baits, crankbaits, and unique hats and shirts. We bring together a wide selection of domestic and Japanese brands, such as Megabass, Spro, Raid, Mach Bait, 6th Sense, Lucky Craft, Strike King, Berkley, and PowerBait, to help every fisherman and fisherwoman find the right gear.
Angler Purpose
We want every single active freshwater angler, beginner or pro, to feel that same original, unforgettable first-fish excitement.
Local Roots
Reel Motivated Fishing offers custom soft plastics, Japanese hard baits, and specialty lures for passionate anglers nationwide.
Proven Expertise
We are lifelong anglers with multiple top 3 tournament finishes who handpick tackle that actually catches fish.
Big Bass Swimbait Favorites
These premium swimbaits and custom apparel are handpicked by a tournament angler for chasing bigger bites in clear water, dirty water, and everything between. Match local forage, gear up confidently, upgrade your store collection, and feel ready every time you launch or walk the bank.
Our Story
Learn how a childhood trip, tournament days, and rare baits shaped Reel Motivated Fishing.
Shopping FAQs
Get answers on shipping, payments, discounts, returns, and how our online tackle shop works.
Tips And Guides
Explore fishing tips, bait breakdowns, seasonal picks, and real stories meant to keep you learning.